The Wealthy Business - by EnergizeGrowth

The #1 Risk Facing B2B Businesses

Here is a guest post from my colleague, Jon Picoult of Watermark consulting.

The biggest risk facing businesses today is also one of the most manageable.

That’s my conclusion after reading Lloyd’s of London’s newly released 2011 Risk Index report, which ranks the top concerns of companies around the world based on a survey of over 500 C-suite and Board level executives.

Upcoming HRLF Seminar – Feb. 3

If you work in Northern Virginia or Washington, D.C., don’t miss my upcoming seminar, “Do You Know Your Customer? Energize Your HR Initiatives by Thinking like a Marketer.”

Years of Harvard research reveals that 70% of change initiatives in today’s organizations are terminated because they do not deliver the anticipated results.

The Power of New

It's that time again. The pied pipers of business performance beckon us to create new goals, forge new alliances, attract new customers, and hire great people.Unfortunately, we carry too many of our old habits, routines, and tools into the new year. How can we ensure that our new ideas and plans are not tainted by the old ones?

Why the Four Ps of Marketing Need a Facelift

In 1960, EJ McCarthy, a marketing professor at Michigan State University, debuted the concept of the Four Ps and the way in which they guide the marketing mix. These Four Ps--Product (or Service), Place, Price, and Promotion--are the foundation of most Marketing 101 discussions.Many of you may be revving up your 2012 growth machine and re-visiting these fundamentals.

A Smarter Way to Set 2012 B2B Sales Targets

If you lead a B2B sales or partner organization, you know the drill. Your 2012 sales plan is about to be unveiled. Here’s how things typically happen: You work hard all year, and at the upcoming kickoff meeting, someone hands you your new quota, at which point you are supposed to smile and accept it. Sadly, you seldom have any input in forming that new quota or plan.

There is a better way. And I found it through growth advisor Mark Faust.