If you're like many of my clients, your dynamic business has outgrown its original brand. What are you doing about it?
The old identity - what you were known for in the past - is no longer accurate. That leads your marketing to become ineffective, as it no longer accurately communicates your value. That's why I'm inviting you to look closer at an upcoming event to help you refresh your brand.
Branding has to be part of any growth plan in a company, and it must integrate the passion that fuels your business. That's the real reason clients buy from you!
When you brand your business effectively, you attract more clients who are a better fit for your services. You are able to charge premium prices and build a sustainable, profitable business that's a JOY to own.
In my book EnergizeGrowth NOW I discuss the critical importance of linking your brand to your growth plan. In the chapter called "Plan Your Brand," I interviewed Samantha Hartley of Enlightened Marketing about her unique branding process.
Having worked with Samantha personally, I can tell you that I feel much more confident about the strength of the EnergizeGrowth brand. And, I've seen real results in my business, including focusing in on clients who are a better fit for me, raising my fees and even writing a book that defined my unique outlook on business! I've seen the same results on collaborative engagements with Samantha for several of our clients.
If your brand no longer reflects the up-to-date reality of your business, it may be time for an update. I recommend you check out the Enlightened Marketing Branding Action Group. There's an energized brand at the heart of every wealthy company.
P.S. Samantha will be an expert panelist at my upcoming Road to Recovery Retreat in San Diego, California, October 9-10. Please read more about this event by clicking here.
Copyright 2009, Lisa Nirell. All rights reserved.
