The Wealthy Business - by EnergizeGrowth

Time to Revise Your Marketing Plan and Strategy?

Is your current marketing plan strategy really generating the results you want?

It certainly isn't for many of the business owners in my online community.  Nearly half of the people I surveyed last December told me some disturbing facts.  For those companies generating less than $1M in revenues, they told me that they felt unfocused and exhausted about their business.   Their second most pressing issue is that they are struggling to attract funding and profitable clients. 

That's why I just launched a new program to help my community unleash sustainable top-line growth without giving up their lives.  You can learn more here:
www.energizegrowth.com/focusprogram

Join me in San Diego - March 17 2010 with Marshall Goldsmith

I'm a featured speaker on March 17 at the Renaissance Executive Forums San Diego All Hands CEO breakfast. 

Marshall Goldsmith, author of 18 business books, including "What Got You Here Won't Get You There" and "Mojo," will also be presenting.

If you are a business owner or CEO, and would benefit from meeting 100+ leaders from the San Diego area, contact me and I will send you an invitation.  Send an email with your complete mailing address to: lisa@energizegrowth.com. I hope to meet you in person!

Forks in the Road, and Other Business Growth Hazards

While knowledge, skill, education, and intelligence are key elements to a company’s success during good times, decisiveness during challenging times may just keep you afloat. And sometimes it means you will make mistakes when facing a fork in the road.

 Carol S. Dweck, Ph.D., is one of the world's leading researchers in the field of motivation and has identified two basic types of mindsets in her book, Mindset: The New Psychology of Success.  She refers to them as either fixed or growth mindsets.  People with a fixed mindset (those who believe their intelligence is fixed) prefer to take on projects that will make them look good.  They are generally obsessed with their image and are afraid of looking bad.  This prevents them from doing things that can stretch them and help them increase their competency -- even when they might badly need those new skills.

Marketing Strategy Meets Sales Strategy

I recently met Jill Konrath, the founder of Selling to Big Companies and author of the book with the same name.

I haven't met a sales powerhouse like Jill in a long time, and had to share my experiences with you.

What I most appreciate about Jill's book, "Selling to Big Companies," is her practical, no-nonsense view on selling to decision makers in today's understaffed, overstressed organizations.