The Wealthy Business - by EnergizeGrowth

Build Your B2B Company Brand with a Book?

Want to Build Your Brand with a Book? Learn How - Tuesday, June 22.

As an expert in your field, you may have felt interested in writing a book, yet never found the
time or known how to get started.

 

Join me this Tuesday, June 22nd, 9 am PT/12 noon Eastern time and two other experts who bumped up their brand power and business revenues with a book. More details here:

http://www.enlightenedmarketing.com/build-your-brand-with-a-book/

 

I hope you can make the call!  I have collaborated for three years with Samantha Hartley, and

she is one of the most brilliant brand experts I know.

 

P.S. Many experts use the fact that they're PLANNING to write a
book as a marketing tool long before the book is even written.
Publishing is a powerful marketing strategy that will help you to
serve way more of your audience.  Come check it out...
http://www.enlightenedmarketing.com/build-your-brand-with-a-book/

 

 

 

Zappos and Amazon: A Marriage Made in Shoe-Heaven?

I barely survived three "mergers" in my 27 year career. Most proved to be greedy land grabs motivated by impatient investors, stagnation, or bored founders.

Zappos CEO Tony Hsieh's new book, "Delivering Happiness," and his stock sale to Amazon prove to me that some mergers may just be made in heaven.

photo courtesy Jake Chessum

Read this Inc. Magazine article and hear Tony's first hand account of the acquisition. Amazon's willingness to offer a "quitting bonus" speaks volumes of the positive impact of Zappos' culture on other successful organizations. 

To what degree do your values and culture drive defining moments in your company?

If you rated yourself low on that question, order your copy of "Delivering Happiness" now. A "rags to riches" story well worth reading.

copyright 2010, Lisa Nirell.  All rights reserved.

Two Surefire Ways to Slay the Anti-Growth Dragons

 

(photo courtesy of http://www.webweaver.nu/clipart/dragons3.shtml)

Let’s be honest. In today’s volatile economy, strategic growth planning and marketing innovations are easily pushed aside in favor of reactively averting poisonous arrows and perilous moats. 

Those hazards continuously threaten us—and often appear from a surprise enemy. How many of us keep putting our foot on the gas and have not slowed down to finesse these dangerous conditions?

We may not be able to control unforeseen events and demanding clients. What we can control is how we respond. It starts with arming ourselves with knowledge and confidence.

Knowledge begins by understanding the most common pressures our clients are facing:

I may be getting cranky because it's 10:14 pm here in Oregon. But indulge me for a moment.

I just received an 847-word email from a consultant based in the Pacific Northwest. Her "strategic offerings" include QuickBooks training,strategic planning consulting, and hosting book club meetings.

If you find yourself providing a random swath of services and products to clients, STOP, PAUSE, and CALL ME. You are trying to be all things to all people. Few serious buyers and executives will take you seriously. And busy people WILL delete your messages.

P.S. I just deleted this "jackie of all trades" from my LinkedIn community.

New Podcast: What Every B2B Firm Must Do NOW to Grow

I was just interviewed by RainToday's Editor, Michelle Davidson.We discussed what every firm must do now to re-ignite business growth this year. In this 20 minute conversation, you will hear:

• The two biggest reasons that B2B business owners lose their passion to grow
• How to re-ignite growth in a difficult economy
• Low-cost ways every B2B company can implement to expand client impact and revenues

Click here and download the podcast, or listen on iTunes.

P.S. Be sure to share your comments here. Let me know what you think!

Copyright 2010, Lisa Nirell. All rights reserved.

39 Minutes to Improve Your G.R.O.W. Formula - Listen Now

I was just interviewed by Chicke Fitzgerald, Founder of the Executive Girlfriends Group.

Feel free to listen to this conversation to hear:

• Why the definition of wealth has shifted in the past decade
• Why most business executives feel drained when it comes to marketing and planning - and how to get unstuck
• Four G.R.O.W. strategies that will help your B2B business thrive in these volatile times

Click here to download (39 minutes).

Many thanks to Chicke and her community for hosting this live event.

copyright 2010, Lisa Nirell.  All rights reserved.