The Wealthy Business - by EnergizeGrowth

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

In her new book, Adrian C. Ott summarizes the new 24/7 customer when she says "For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME."

This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling. Adrian gets to the heart of what motivates people, and has the research and models to support her ideas.

I seldom see such a vast collection of case studies in one business book. From healthcare to software, you'll find examples that inspire you to position your offerings in innovative ways.

Order or download your copy NOW before your competitors do. I am certain you will find one new strategy to energize your business and improve your customer relationships. Time's a wasting!

[photo courtesy of Adrian C. Ott]

Copyright 2010, Lisa Nirell. All rights reserved.

Seven Wealth Builders That Most B2B Companies Ignore

Your business is a living organism – something that has potential to grow and thrive long after you’ve played your role in it. Yet many firms are still smarting from a very tough recession, and feel like they are on life support. The “new normal” has accelerated industry consolidation, longer sales cycles, fee pressures, and tight credit. If you are a seriously growth-oriented B2B company, what can you do to ensure that you swiftly return to wealth creation mode?

What's your "Blueprint?" Join us for Webinar - September 14

You may blame today’s services growth challenges on the “new normal.” Yet many services firms are thriving in spite of tight credit, cost-conscious clients, and escalating competition. What do they have in common? A practical, easy to understand growth plan and a system for consistently promoting their brand. 

Do you have a similar blueprint to succeed and thrive… or are you leaving your fate in the hands of a few good clients to keep your teams billable?

How to Promote "Joie De Vivre" With New Investors

Chip Conley and his investors were forced to make some tough decisions.

Several months ago, Conley, the CEO of Joie de Vivre Hotels in San Francisco, California, witnessed competing hotels facing potential foreclosure. According to the Wall Street Journal, "there is about $5.6 billion in securitized mortgages tied to hotels coming due this year and next...27.8% cover properties now estimated to be worth less than their mortgage balances." (source: Trepp LLC's Foresight Analytics). Billions of dollars of mortgages are coming due in the coming years. Analysts are forecasting that the hotel industry will not regain its full strength until 2013.

Photo courtesy of Chip Conley 

Sweet Summer Surprises from a Client

 

In my book, I give you some guidance on the four dimensions of defining your ideal client. I have discovered an additional dimension to consider adding to your list: "Level of Chocolate Addiction."

One of my clients, John Courtney, recently visited Helsinki, Finland with his family. John is the President of NextJob, and a fellow chocolate fan. Having just returned from a client engagement in Helsinki, I could not help myself but rave about Finland's native Fazer confections. I strongly encouraged him to sample their products.

Yes, he agreed-- their sweet sensations are life-altering.

 
I asked John to bring me back a "couple of bars" of their chocolate. Much to my surprise, he returned with FOURTEEN packages. John has passed the "ideal client" test for me!

Thank you again, John. Magnus and I have embarked on our chocolate feast.

copyright 2010, Lisa Nirell. All rights reserved.