In her new book, Adrian C. Ott summarizes the new 24/7 customer when she says "For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME."
This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling. Adrian gets to the heart of what motivates people, and has the research and models to support her ideas.
I seldom see such a vast collection of case studies in one business book. From healthcare to software, you'll find examples that inspire you to position your offerings in innovative ways.
Order or download your copy NOW before your competitors do. I am certain you will find one new strategy to energize your business and improve your customer relationships. Time's a wasting!
[photo courtesy of Adrian C. Ott]
Copyright 2010, Lisa Nirell. All rights reserved.
