In 1960, EJ McCarthy, a marketing professor at Michigan State University, debuted the concept of the Four Ps and the way in which they guide the marketing mix. These Four Ps--Product (or Service), Place, Price, and Promotion--are the foundation of most Marketing 101 discussions.Many of you may be revving up your 2012 growth machine and re-visiting these fundamentals.
If you lead a B2B sales or partner organization, you know the drill. Your 2012 sales plan is about to be unveiled. Here’s how things typically happen: You work hard all year, and at the upcoming kickoff meeting, someone hands you your new quota, at which point you are supposed to smile and accept it. Sadly, you seldom have any input in forming that new quota or plan.
There is a better way. And I found it through growth advisor Mark Faust.
I was recently interviewed by RainToday, a publication that reaches over 280,000 professional services and technology readers worldwide. My article and podcast is a finalist for “best article” in their Facebook Reader’s Choice Award.
Would you mind taking 2 minutes to vote for the best one (perhaps mine)? Here’s the URL to the Readers’ Choice Award poll, and a link to the podcast:
