The real culprit is the impermanence of the marketing profession. And that impermanence, when ignored or under-estimated, leads to erratic decision-making, isolation, and irreparable stress. This can drain even the most accomplished marketers.While many companies re-invest in their core strengths, they often don’t know when to walk away from the past, divest their cash cows, and re-invent themselves.
While many technology experts and consultants encourage marketers to do more, I encourage you to be more. This can be accomplished by pausing, observing, and re-gaining your balance.