The Wealthy Business - by EnergizeGrowth

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

In her new book, Adrian C. Ott summarizes the new 24/7 customer when she says "For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME."

This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling. Adrian gets to the heart of what motivates people, and has the research and models to support her ideas.

I seldom see such a vast collection of case studies in one business book. From healthcare to software, you'll find examples that inspire you to position your offerings in innovative ways.

Order or download your copy NOW before your competitors do. I am certain you will find one new strategy to energize your business and improve your customer relationships. Time's a wasting!

[photo courtesy of Adrian C. Ott]

Copyright 2010, Lisa Nirell. All rights reserved.

Seven Wealth Builders That Most B2B Companies Ignore

Your business is a living organism – something that has potential to grow and thrive long after you’ve played your role in it. Yet many firms are still smarting from a very tough recession, and feel like they are on life support. The “new normal” has accelerated industry consolidation, longer sales cycles, fee pressures, and tight credit. If you are a seriously growth-oriented B2B company, what can you do to ensure that you swiftly return to wealth creation mode?

What's your "Blueprint?" Join us for Webinar - September 14

You may blame today’s services growth challenges on the “new normal.” Yet many services firms are thriving in spite of tight credit, cost-conscious clients, and escalating competition. What do they have in common? A practical, easy to understand growth plan and a system for consistently promoting their brand. 

Do you have a similar blueprint to succeed and thrive… or are you leaving your fate in the hands of a few good clients to keep your teams billable?

How to Promote "Joie De Vivre" With New Investors

Chip Conley and his investors were forced to make some tough decisions.

Several months ago, Conley, the CEO of Joie de Vivre Hotels in San Francisco, California, witnessed competing hotels facing potential foreclosure. According to the Wall Street Journal, "there is about $5.6 billion in securitized mortgages tied to hotels coming due this year and next...27.8% cover properties now estimated to be worth less than their mortgage balances." (source: Trepp LLC's Foresight Analytics). Billions of dollars of mortgages are coming due in the coming years. Analysts are forecasting that the hotel industry will not regain its full strength until 2013.

Photo courtesy of Chip Conley 

Newest Interview with Dan Schawbel, a Marketing "Force of Nature"

I had the pleasure of connecting with Dan Schawbel last week. He is the genius behind the #1 job blog by CareerBuilder in 2008-2009. FastCompany dubbed him "a personal branding force of nature."

Dan wanted to know more about my book, how leaders manage rapid growth, and some of the best ways for B2B companies to stay connected to customers and partners.

If you are in the process of hiring more professionals, or are personally seeking a new position, check out his blog. It's chock full of inspiring stories, ideas and resources:
http://www.personalbrandingblog.com/personal-branding-interview-lisa-nirell/

Photo courtesy of http://www.personalbrandingblog.com/

copyright 2010, Lisa Nirell.  All rights reserved.

Book Publishing Advice for B2B Companies

"Lisa, congratulations on launching your book.  I have a book that I want to write, but I just can't seem to finish it."

Have you caught yourself saying that to your author friends? Is Chapter One sitting in your desk drawer gathering dust?  Don't feel badly--you are not alone. 

 

Photo courtesy of Don
 
If I was given a dime for every time someone has told me that they have a burning desire to write a book, I would be a multi-millionare. 

Many of you may have a great book that you are dying to share with the world, but just don't know where to begin. The e-reader revolution is creating alot of publishing buzz--and confusion.  As a result, it has also caused lots of experts and executives to delay their decision to move forward. 

Listen to this bonus 70 minute audio interview and you will hear how three authors (including me) have:

•navigated the publishing industry in our own unique way
•developed a cogent book marketing strategy
•bucked the traditional publishing channels and thrived

Other authors you'll hear from include:

Carol McClelland, PhD, Founder and Executive Director of Green Career Central  is author of three books, most recently Green Careers for Dummies -- Your Guide to the Green Economy

Stephen Moulton, President and Chief Insight Officer of Action Insight is author of The CEO's Advantage--7 Keys for Hiring Extraordinary Leaders

A special thanks goes to our host, Samantha Hartley of Enlightened Marketing, for leading this interactive call. 

copyright 2010, Lisa Nirell.  All rights reserved.

Two Surefire Ways to Slay the Anti-Growth Dragons

 

(photo courtesy of http://www.webweaver.nu/clipart/dragons3.shtml)

Let’s be honest. In today’s volatile economy, strategic growth planning and marketing innovations are easily pushed aside in favor of reactively averting poisonous arrows and perilous moats. 

Those hazards continuously threaten us—and often appear from a surprise enemy. How many of us keep putting our foot on the gas and have not slowed down to finesse these dangerous conditions?

We may not be able to control unforeseen events and demanding clients. What we can control is how we respond. It starts with arming ourselves with knowledge and confidence.

Knowledge begins by understanding the most common pressures our clients are facing:

39 Minutes to Improve Your G.R.O.W. Formula - Listen Now

I was just interviewed by Chicke Fitzgerald, Founder of the Executive Girlfriends Group.

Feel free to listen to this conversation to hear:

• Why the definition of wealth has shifted in the past decade
• Why most business executives feel drained when it comes to marketing and planning - and how to get unstuck
• Four G.R.O.W. strategies that will help your B2B business thrive in these volatile times

Click here to download (39 minutes).

Many thanks to Chicke and her community for hosting this live event.

copyright 2010, Lisa Nirell.  All rights reserved.

Three Scary Growth Planning Statistics

I was the guest speaker for a CEO webinar today entitled "Four Strategies to Energize Your Business Growth and Thrive in the Recovery."

Our event host polled the 77 B2B companies who participated. We asked three questions.  I wanted to know how effectively and consistently they are positioning their companies for the recovery. Their responses were quite revealing and somewhat disappointing. Let me know if any of these surprise you.

Got Growth? A Webinar You Can't Miss - May 27

A recent global survey published by the Conference Board revealed that CEOs are (finally) shifting their focus to growth. They discovered that the 2008 top priorities--namely worries about global economic performance, business confidence, geofinancial instability, and integrity of capital markets--dropped precipitously to the bottom of the list.

Now is the time to shift YOUR focus to growth. Together with my sponsor, Renaissance Executive Forums, I will show you how.

Please join me on May 27, 2010 from 8am-8:50 am PT, 11-11:50 am ET for "Four Strategies to Energize Growth and THRIVE in the Recovery."

Based on my worldwide research of innovative CEOs and my recent client successes, I will
show you the G.R.O.W. Formula - a proven, customer-centric model to help you:

• Develop new marketing & business growth strategies
• Capitalize on hidden opportunities
• Generate innovative thinking to expand your solution options
• Challenge you to exceed higher goals

If you are serious about building a sustainable, healthy business, please join us.  Get ready for this action-packed, high-energy session.

Space is limited. Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/472278864

As you know, I seldom lead pro bono CEO sessions. This is a rare opportunity to bring your questions, gain new ideas, and refine your action plan for the remainder of 2010. I hope you won't miss it.

Here is the link again:
https://www1.gotomeeting.com/register/472278864

"See" you on the webinar!