I do not believe that big data, customer-driven buying cycles, and a broader set of job expectations are the source of marketing leadership angst.
The real culprit is the impermanence of the marketing profession. And that impermanence, when ignored or under-estimated, leads to erratic decision-making, isolation, and irreparable stress. This can drain even the most accomplished marketers.
While many companies re-invest in their core strengths, they often don’t know when to walk away from the past, divest their cash cows, and re-invent themselves.While many technology experts and consultants encourage marketers to do more, I encourage you to be more. This can be accomplished by pausing, observing, and re-gaining your balance.
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