Cincom's Expert Access team recently interviewed me for their show. Here is a reprint of that program and a replay of the radio interview.
“A company is like a marriage,” says Lisa Nirell, author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company and recent guest on Expert Access Radio. “When you have a start-up mentality, things are great and it can be a lot of fun, like the honeymoon; but like all honeymoons, it has to come to an end.”
During the “honeymoon stages” of a business, you are constantly feeling like you are fighting fires and crises. It’s that love for the adrenaline rush of doing different things every day that leads you to a point where you have to move on. When you reach that crossroads in the life of your business, you are forced to make a decision on where you want your company to go.
In most cases, there are two choices:
Option 1 - Build an infrastructure, clearly defining the roles and responsibilities for the staff, so that they know how their jobs are tied directly to the vision of the company.
Option 2 - Continue to immerse yourself in the adrenaline rush. That chaos and frantic excitement is not always the wrong direction. Some people live off the adrenaline rush and need it constantly through their careers. When you choose to stay in the adrenaline rush stage, you have to come to terms with the fact that your ability to predict your growth will diminish greatly.