I used to be magnetic; now I'm downright electrifying."
That aphorism from best-selling author Jeffrey Hayzlett encapsulates the overall mood at the Eloqua Experience 2012 conference in Orlando.
I recently attended the annual gathering of 1,400 Eloqua employees and enthusiasts. The Eloqua Experience 2012 conference resolved a hunch regarding the current source of marketing innovation. Based on the profile of the attendees and marketing award winners, the most electrifying participants represent traditionally innovative industries: high technology and cloud-based marketing companies. Furthermore, traditional marketers are still roaming the earth in droves, and continue to outnumber the modern B2B marketers. (Eloqua sponsored my media pass.)