The Wealthy Business - by EnergizeGrowth

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

In her new book, Adrian C. Ott summarizes the new 24/7 customer when she says "For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME."

This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling. Adrian gets to the heart of what motivates people, and has the research and models to support her ideas.

I seldom see such a vast collection of case studies in one business book. From healthcare to software, you'll find examples that inspire you to position your offerings in innovative ways.

Order or download your copy NOW before your competitors do. I am certain you will find one new strategy to energize your business and improve your customer relationships. Time's a wasting!

[photo courtesy of Adrian C. Ott]

Copyright 2010, Lisa Nirell. All rights reserved.

Seven Wealth Builders That Most B2B Companies Ignore

Your business is a living organism – something that has potential to grow and thrive long after you’ve played your role in it. Yet many firms are still smarting from a very tough recession, and feel like they are on life support. The “new normal” has accelerated industry consolidation, longer sales cycles, fee pressures, and tight credit. If you are a seriously growth-oriented B2B company, what can you do to ensure that you swiftly return to wealth creation mode?

What's your "Blueprint?" Join us for Webinar - September 14

You may blame today’s services growth challenges on the “new normal.” Yet many services firms are thriving in spite of tight credit, cost-conscious clients, and escalating competition. What do they have in common? A practical, easy to understand growth plan and a system for consistently promoting their brand. 

Do you have a similar blueprint to succeed and thrive… or are you leaving your fate in the hands of a few good clients to keep your teams billable?

How to Promote "Joie De Vivre" With New Investors

Chip Conley and his investors were forced to make some tough decisions.

Several months ago, Conley, the CEO of Joie de Vivre Hotels in San Francisco, California, witnessed competing hotels facing potential foreclosure. According to the Wall Street Journal, "there is about $5.6 billion in securitized mortgages tied to hotels coming due this year and next...27.8% cover properties now estimated to be worth less than their mortgage balances." (source: Trepp LLC's Foresight Analytics). Billions of dollars of mortgages are coming due in the coming years. Analysts are forecasting that the hotel industry will not regain its full strength until 2013.

Photo courtesy of Chip Conley 

Newest Interview with Dan Schawbel, a Marketing "Force of Nature"

I had the pleasure of connecting with Dan Schawbel last week. He is the genius behind the #1 job blog by CareerBuilder in 2008-2009. FastCompany dubbed him "a personal branding force of nature."

Dan wanted to know more about my book, how leaders manage rapid growth, and some of the best ways for B2B companies to stay connected to customers and partners.

If you are in the process of hiring more professionals, or are personally seeking a new position, check out his blog. It's chock full of inspiring stories, ideas and resources:
http://www.personalbrandingblog.com/personal-branding-interview-lisa-nirell/

Photo courtesy of http://www.personalbrandingblog.com/

copyright 2010, Lisa Nirell.  All rights reserved.

Business Growth Lessons of Capitol Proportions

I just returned from a high-octane vacation and business networking trip to the Washington, D.C. area. What a breath of fresh air! After having spent the past few years as a resident of Central Oregon - an economically challenged (read: depressed) community, I was excited to discover a vibrant, affable business community that has weathered the economic storm:  Alexandria, Virginia.

During my interview with Alexandria Chamber of Commerce's CEO, Tina Leone, I learned:

• The traits of the nation's 5th fastest growing city
• The importance of balancing commercial and residential real estate development to enable economic stability
• Why you should consider marketing your B2B services and products in this region
• What partnerships have served the Chamber well

This 7-minute video will provide you with some expanded strategies to help you explore new markets and business allies. 

Click here to watch.

Copyright 2010, Lisa Nirell.  All rights reserved.

Ten Ways to Celebrate your Recession Independence

My husband and I are enjoying a week filled with networking, socializing and house hunting in the Washington, D.C. area. We are also excited about celebrating Independence Day in our nation's capitol.

What strikes me is the dogged dismissal towards the recession among the local business leaders.  I attended an event hosted by the Alexandria Chamber of Commerce on Tuesday. And the positive outlook was downright infectious. 

Some of you may think that the D.C. metro area economy resembles a bubble. I am about to prove you wrong.

39 Minutes to Improve Your G.R.O.W. Formula - Listen Now

I was just interviewed by Chicke Fitzgerald, Founder of the Executive Girlfriends Group.

Feel free to listen to this conversation to hear:

• Why the definition of wealth has shifted in the past decade
• Why most business executives feel drained when it comes to marketing and planning - and how to get unstuck
• Four G.R.O.W. strategies that will help your B2B business thrive in these volatile times

Click here to download (39 minutes).

Many thanks to Chicke and her community for hosting this live event.

copyright 2010, Lisa Nirell.  All rights reserved.

Hot New Apps for Growth Companies: Oceanhouse Media interview

Last month, I met with Michel Kripalani, CEO of Oceanhouse Media in San Diego California. What an enlightening conversation!  I just had to share it with you.  His company offers three of the bestselling apps for the iPhone, and has developed more than 80 of them to date. (More on the way for the iPad).

Oceanhouse Media doesn't just develop new apps for the iPhone and iPad--they truly model the traits of a wealthy company. Michel and his team have successfully balanced intense focus with creativity and innovation.  Whether you are a struggling startup or a successful growth company, you will benefit from Michel's pearls of business wisdom.

In this 25 minute interview, you will hear Michel's practical growth strategies and ideas on:

* the changes that caused him to shift from a "corporate" business model to  "virtual" business model
* why he transitioned from the gaming market to the self-help and children's education markets
* the distinction between money and wealth
* how Oceanhouse rapidly reached profitability through risk-sharing
* surprising KPI's that keep the Oceanhouse teams responsive to customer needs and market changes

Click here and enjoy the interview.  You may just discover a "new app" to grow your business.

http://www.energizegrowth.com/audio/M_Kripalani_032910.mp3

Copyright 2010, Lisa Nirell.  All rights reserved.

Client Wisdom: The Most Overlooked Way to Accelerate Your Business Development Process

Many B2B companies are facing enormous pressure to protect their fee structures.  How do you leverage client input to grow a wealthier company --even when clients are demanding more value for less money?
My recent podcast with Casey Hibbard of Stories that Sell will provide you with some valuable strategies to strengthen your business development process and elevate your value. 

In this 23 minute audio interview, you will learn:

1.  The 7 NEW criteria for building a wealthy company
2.  Why client interviews can help you deepen relationships
3.  The right way and the wrong way to conduct client interviews
4.  How to use client success story "sound bites"

To download the interview, go here.

How are you leveraging client wisdom in your organization?  Post your examples here.  We would love to hear.

copyright 2010, Lisa Nirell.  All rights reserved.