A handful of great CMOs in my community have lost their jobs. Why did it take almost a month for them to re-position themselves and generate interest from prospective employers? I think it’s because they have ignored the critical need to remain thought leaders in their own right, regardless of their employment status.
CMOs are experts at promoting their companies' brands--but not always their own. Studies have shown that fewer than 20% of Fortune 250 CMOs are on Twitter. Can you imagine launching an online strategy for your company without actively using any of the social technologies? It’s like discovering your nutritionist secretly lives on candy bars and fast food.