The Wealthy Business - by EnergizeGrowth

EnergizeGrowth Goes Dutch: Podcast on Growing Mindshare and Market Share

I recently discovered a like-minded company from the Netherlands--Energize NL. Founder Klaas Weima recently interviewed me on key growth issues, including:

• The biggest obstacles to growth
• How leaders address a slowdown in growth
• What is BS, and how it impedes market growth 

This 22 minute discussion provides some Cliff Notes on my latest book.

Click here to download:
http://www.energize.nl/wat-we-delen/sparkcast/?sce=46

Click here to listen on iTunes:
http://tinyurl.com/6z64e6q

Copyright 2011, Lisa Nirell. All rights reserved.

Customers, Kawasaki, and Crazy Weather

I am headed home from a dynamic series of Voice of the Customer sessions and book signing at the 2011 Allegiance Engage Summit in Deer Valley, Utah.

Amidst two days of dashing through snow flurries) and dodging slush puddles, I enjoyed learning about the rapid adoption of this new profit-producing technology space. In my upcoming posts, you will hear how companies such as ING Direct, JetBlue, and EMC Corporation are re-framing the definition of the customer experience, and its impact on the bottom line.

I was also excited to re connect with an old friend, Guy Kawasaki. Have you read his new book yet, Enchantment? If you have not bought your copy, get it now. It will shift your thinking about the ways in which you engage others in important causes--whether they be personal or professional.

Here is what Guy shared after our respective book signings yesterday (45 seconds):

 

I'm still blushing!

Here I am, enchanting a new friend at the conference:
 

copyright 2011, Lisa Nirell. All rights reserved.

 

Brand Building - When Traction Happens

Last week, I was waiting in the Whole Foods checkout line and glanced over at the magazine rack. (Actually, I am one of the few people who loves waiting in certain checkout lines. Stores with a healthy variety of reading options earn my patience.)

I couldn't help but fall in love with RealSimple's May 2011 cover.

Do you think they saw my book cover and found inspiration? Imitation is truly the greatest form of flattery.

Energizing your life and your business have become part of the zeitgeist. Let the brand traction continue.

 

copyright 2011, Lisa Nirell. All rights reserved.

True Transparency: Zappos, Tribal Leadership, and Charity Water - May 5 Live Event

Are you proud enough of your company to broadcast your annual meetings? Are you willing to enroll strangers--not just business partners--in the future success of your business?

Zappos certainly is.

 

In the true spirit of transparency, my friend Tony Hsieh, CEO of Zappos, will be live streaming the company kickoff meeeting on Thursday, May 5 from 4pm- 8 pm ET.

Zappos has been a fan of my book since 2009, and it's suggested reading in their business library. One of the areas that Tony and I can agree on is that more companies need to be completely open about what is working in their company, and what is not. For Zappos, core values drive the culture, not the ups and downs of parent company Amazon's stock price. Zappos uses their kickoff meetings to showcase those key points, not just to motivate and inspire teams.

Special guests Scott Harrison, founder of Charity Water www.charitywater.org and Dave Logan, co-author of Tribal Leadership www.triballeadership.net will be speaking at the Zappos Family All Hands Meeting.

You're invited to view this meeting online and take a peek into Zappos' culture. The event will be webcasting Thursday May 5, 2011 from 1:00 p.m. to 5:00 p.m. Pacific time. If you can't view it live, they will make the recording available.

Click the link below to RSVP.

https://zapposinsights.infusionsoft.com/link/133e8e6ce0/1ecdbe0

How can you incorporate some of their ideas into YOUR organization and drive a more successful growth plan? I look forward to hearing your thoughts.

copyright 2011, Lisa Nirell. All rights reserved.

Book Recommendation: Rainmaking Conversations (and Time-Sensitive Special Offer – Expires Tonight)

Do you ever feel like your sales conversations don’t go as well as you would have liked? Perhaps you have walked out of an important meeting saying, “I could be doing something better, but I’m not sure what.”

No matter what you’re selling—technology, professional services, or other high-priced B2B solutions--at some point you have conversations with buyers. Much selling success is determined here. Over the past 28 years I’ve seen too many sales people, B2B business leaders, and professionals struggle to create sales conversations, build earnest rapport uncover needs, create enthusiasm with the prospect, and ultimately win business. Many of us make the same mistakes over and over again and we lose more sales than we should.

The Intelligent Rite of Spring

When my Dad was alive, he always reminded me that my pursuit of education would only take me so far in life. He said that wisdom would (hopefully) come with time. He encouraged me to challenge conventional wisdom, and learn how to ask really good questions.

He was teaching me the multiple facets of intelligence. And I will be truly grateful to him.

Business development and planning are not a series of left-brained script writing exercises. As you assess the impact of your growth planning and marketing investments, consider these timeless thoughts from Rumi.

 

Enchantment Launches Today: Exclusive Interview with Guy Kawasaki - download now

Did you miss my live call today with Guy Kawasaki? 

You missed a rare opportunity to ask Guy any question about your growth plans,social media efforts, and marketing goals.

Five lucky readers will win a replay of this 55 minute, action-packed teleseminar (a $59 value). Just send me an email now, and I will send you the MP3 download: contact_us@energizegrowth.com.

I also gave away ten copies of his latest book -- which launched today. Order your copy now. (Just type in Enchantment in the amazon search box).

This is just another great benefit for being part of our community!

 copyright 2011, Lisa Nirell. All rights reserved.

 

 

 

Guy Kawasaki on March 8 - Join Us and Win His New Book

You're invited to an exclusive teleseminar on March 8

with Guy Kawasaki.  
photo courtesy of www.guykawasaki.com

If you are tired of investing in dead-end social media ventures, long sales cycles, and stalled project launches, this session will help. 

Guy Kawasaki, long-time entrepreneur, venture capitalist, and nine-time bestselling author will be sharing his time tested guide to winning hearts and minds in a crowded, over-connected business world.

And if you register now, you might win a copy of Guy’s newest book, Enchantment (a $26.95 value).

What makes this teleseminar really enchanting?

I am donating a portion of the proceeds to one of Guy’s favorite charities, the International Justice Mission. Please help them win the hearts and minds of citizens and governments worldwide. IJM is committed to securing justice for victims of violence and oppression.In light of recent events in the Middle East, Africa, and even the United States, your contribution really matters.
 
Click here to learn more and reserve a seat: www.energizegrowth.com/enchantment. And hurry - the low registration fee of $39 expires on February 21.
 
Thank you for helping us change the world.

copyright 2011, Lisa Nirell. All rights reserved.

How to Manage Up in A Down World

Here is a provocative summary of Roberta Matuson's new book, Suddenly in Charge. It just launched this month. You will enjoy her tips for Managing UP in a DOWN World in this article. Alan Weiss' synopsis will incite you to think differently about how you influence others. These time-tested principles apply to anyone who collaborates, leads a virtual team, or operates within a formal organization.

 
Click here to download the review:

How to Manage Up in A Down World

 

The Macintosh Way by Guy Kawasaki - Now Available Free!

My friend Guy Kawasaki recently asked me to join his review team for his new book, Enchantment.

 
 

Since he is the master of viral marketing, he is now offering a Free e-copy of his first book, The Macintosh Way, to people who visit his book launch page. If you would like a copy, take these three steps:

1. Visit his fan page:  http://www.facebook.com/enchantment?v=app_4949752878

2. "Like" the page

3. Click on The Macintosh Way book cover, and download.

Guy has always contributed great ideas to the business world. This is yet another example. Thank you Guy!

What are you waiting for? Download yours now.

P.S. If you want to join the Enchantment conversation and ask Guy your burning question, mark your calendar for March 9 at 9 am PT/12 noon ET. I am hosting a virtual book launch party with Guy. Teleseminar details coming soon!