The Wealthy Business - by EnergizeGrowth

1 to 1 Feature Article: Attitude and the Customer Experience

I recently enjoyed meeting Ginger Conlon, Editor in Chief of 1 to 1 Media, a Peppers & Rogers company.
Ginger and her editorial crew span the globe to identify customer-centric planning and marketing trends.
She recently reviewed my book and asked me to comment on:

• The linkage between customer experience and your BS (belief systems)
• How values can guide positive customer experience efforts
• Tips for tracking the right key performance indicators
• Specific actions that today’s customer-focused companies should stop doing

Enjoy this article now:
http://www.1to1media.com/weblog/2011/08/attitude_and_the_customer_expe.html

copyright 2011, Lisa Nirell. All rights reserved.

Business After bin Laden

Ask any decorated leader — military or business — what keeps them focused and energized. They will echo what retired U.S. General Joseph Hoar shared with me a decade ago: a daily commitment to quietly reflect and re-evaluate our course. As world citizens discuss and debate the proper way to respond to the successful capture and killing of Osama bin Laden, we face the same opportunity.

Business Holiday Gift Ideas in Business Info Guide

I stumbled across a resource-rich site that any small B2B business owner will want to visit often.

Stephanie Chandler, founder of BusinessInfoGuide.com, showcases contemporary authors and experts every week and pithy, tactical advice for entrepreneurs. 

I especially liked her timely "Best Gift Ideas for Entrepreneurs" post. 

 

Click here to also enjoy my latest interview -- and hear my secret passion for Pinot Noir.

P.S. If you are looking for an inspiring holiday gift for your CEO clients, contact me about how you can order some autographed copies of my book at a great price: contact_us@energizegrowth.com.

About Lisa Nirell

About Lisa Nirell

Lisa is the Chief Energy Officer of EnergizeGrowth LLC. She and her team help growth companies who aspire to consistently attract great clients and reach their company’s full value potential.

As a strategic growth and marketing expert, Lisa has worked with hundreds of entrepreneurs, as well as Sony, Microsoft, OppenheimerFunds, Siebel Systems (now Oracle), and BMC Software. Within two years, she helped her clients generate $84M in new sales. Lisa is a sought-after speaker for entrepreneur groups and trade associations across the country.

Lisa is an award winning columnist and the author of the upcoming book “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.” (Wiley, 2009)

Visit www.EnergizeGrowth.com to register for EnergizeNews, and receive monthly tips, a sample book chapter, and MP3 programs.

For more information, contact:

Lisa Nirell
www.EnergizeGrowth.com

Interests

Open water swimming, kayaking, yoga, writing, adventure travel, and building strong communities.